A. Naming Your App
When naming apps, it must be clear that CBSSports.com is not the developer and producer of the app. CBSSports.com, CBS, and/or any derivative, abbreviation and/or modification of the CBS Interactive Inc. brands should not be used in an app name.

When describing and referencing your app, you may however mention that it was developed for or in partnership with CBSSports.com. See Section IV-A Describing Your App for more clarification on how this should be done.

Apps should not have the same name as an existing CBSSports.com product.

Yes: Draft-O-Matic
Yes: The Stat Dude's Draft-O-Matic
No: The CBSSports.com Draft-O-Matic
No: Playoff Challenge (There is a current CBSSports.com product with this name)


B. Designing Your App's Logo
You will need to create a unique logo that will be used to identify your app. A separate logo should be used for each app that you develop. Logos need to adhere to the following:

• Don't mirror the exact colors and look & feel of CBSSports.com and/or the CBSSports.com site. This is to avoid misrepresenting the app as being developed and produced by CBSSport.com.
• Do not incorporate or use the badges, CBS, CBSSports.com and/or any associated marks or logos or any derivatives, abbreviations and/or modifications of such badges, marks and/or logos (e.g. You may not use the CBS "eye") as design elements or incorporate them into any other design, graphic, illustration, or logo.
• Do not include any names or marks that you do not have the rights to.
• Do not include any profanity or material that could be deemed offensive. This applies to both text and imagery.
• Although we don't recommend it because we don't think it's necessary, you may include your:
  • App's name.
  • Company's name.
  • Company's logo.
• Logos need to be exactly 75px x 75px in dimensions. Please be aware that CBSSports.com may re-size the logo to 25px x 25px for some uses. For more information about logo requirements, please refer to the CBSi UX Guidelines document.

• You may include the name of the app.
• You may include the year of the app.
• You may include your company's name or an abbreviation of it.
• Do not include CBSSports.com, CBS, or any derivative, abbreviation and/or modification of those brands.
• Do not include any names or trademarks that you do not have the rights to.
• Do not include any profanity or anything that could be deemed offensive.

A. Describing Your App
When describing and promoting your app outside of CBSSports.com, you may state that it was developed for use with CBSSports.com products or was developed in partnership with CBSSports.com. However, "CBSSports.com" should never come before the app name because it could confuse the consumer and appear that CBSSports.com is the developer and producer of the app.

Yes: Get the new Draft-O-Matic for CBSSports.com.
Yes: Get the new Draft-O-Matic for CBSSports.com Fantasy Football.
Yes. Get the new Draft-O-Matic, created in partnership with CBSSports.com
No: Get the new CBSSports.com Draft-O-Matic.


B. Appropriate Usage of Badges


Always use badge artwork files provided by CBSSports.com. Click on each of the badges below to download the appropriate art files:

Available in CBSSports.com App Central — Light Version



Available in CBSSports.com App Central — Dark Version



CBSSports.com Fantasy Authorized Developer



Do not alter the artwork in any way and always adhere to the following requirements:


Size and Spacing
The maximum size for the Available in CBSSports.com App Central badge is 90px x 40px. The minimum size is 30px x 15px.

The maximum size for the CBSSports.com Fantasy Authorized Developer badge is 91px x 57px. The minimum size is 30px x 19px.

A minimum amount of space must be maintained between the badges and other graphic or textual elements. To preserve the integrity and clarity of the badge, a standard area of "clear space" should be maintained around the logo in all uses. Regardless of the size badge being used, the clear space should equal 10 pixels on all sides.




Placement
The Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges are designed to identify the partnership between your business and CBSSports.com. However, all messaging should make it clear that your business is the architect and developer of the app being promoted, as well as the originator of the message. The badges should be secondary to the main message. It must be smaller than your company logo or identity and placed in a secondary position on the layout.

Yes



No



Background
Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges can be placed on any solid color background, or on a background image, as long as legibility is not diminished.

Do not place a badge on a visually cluttered or patterned background. If a badge is placed on a photograph or other image, it must be positioned in an area that is uncluttered and provides strong contrast and clear legibility.

Yes



No



Color
Do not add, remove, or alter the colors of the Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges in any way.

Light and dark versions of the Available in CBSSports.com App Central badge are provided. Please choose the color scheme that provides the most contrast for the background that you are using it on.

No



No