Application Branding and Marketing Guidelines
I. Overview & License
This document outlines the guidelines for naming and branding apps, as well as acceptable use of CBSSports.com developer badges.
CBS Interactive Inc. ("CBSi") hereby grants developers, during the extent of time such developer is an approved developer of CBSi, a non-exclusive, limited license to use, reproduce, publish, distribute, transmit, broadcast, or publicly exhibit, display, perform or digitally perform the developer badges in accordance with the terms herein and the Terms of Service of the CBSSports.com Fantasy Platform. The CBSSports.com developer badges, which include, without limitation, the "CBSSports.com Fantasy Authorized Developer" and "Available in CBSSports.com App Central" badges are provided to you to help market your created apps and to ensure a consistent branding experience.
"CBSSports.com Fantasy Authorized Developer" badge Use this to communicate official CBSSports.com partner status to consumers.
"Available in CBSSports.com App Central" badge Use this to communicate that a particular app is available in CBSSports.com App Central. This badge should only be used when promoting a specific app. Otherwise use the Approved Partner app. When used in any online communications, a link must be included to the location of the app in CBSSports.com App Central.
II. Authorized Usage of Badges
These badges are provided solely for the use of CBSSports.com developer partners with a premium account in current standing. Do not animate, rotate, or otherwise distort any of the badges designs. CBSSports.com reserves the right to withdraw permission to use the badges anytime their use does not adhere to these guidelines or is deemed inappropriate by CBSSports.com for any or no reason.
III. App Naming and Branding
These guidelines apply when your app or apps are referenced or promoted on CBSSports.com as well as off of our site.
A. Naming Your App
C. Choosing a Vanity URL for Your App
In order to make it easy to tell people where to find your app, subject to availability, CBSSports.com will provide a mechanism for you to create a vanity URL for each of your apps (e.g. www.cbssports.com/fantasy/appcentral/DraftOMatic2012). You will be able to choose the unique identifier that goes at the end of the URL. A separate vanity URL will need to be created for each app that you develop. Vanity URL's need to adhere to the following:
IV. App Marketing and Promotion Guidelines
These guidelines should be followed when referencing or promoting your app outside of CBSSports.com.
IV. Additional Mistakes to Avoid When Using Badges
- Do not remove or rearrange elements of the Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges
- Do not rotate the Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges
- Do not use the Available in CBSSports.com App Central and CBSSports.com Fantasy Authorized Developer badges within text.
V. Trademark Information
CBS Sports is a registered trademark of CBS Broadcasting Inc.